I couldn't resist this little beauty when I found it over in the clearance section at Ulta. Yes, perhaps I have too many reds already. But quite honestly, it's really hard to resist a great shade of red, especially at a bargain price. I admit it, I am weak to bargains. I think that may be my problem too.
What a Maroon definitely is lighter than what the name may suggest. Not nearly dark enough to be called "maroon", but it is a very beautiful, medium toned red with a slight brown base. It's a crème that is "jelly-like", with definite transparent quality to it. I have no idea if the color is part of any collection, but it looks like Waht a Maroon may have been a limited color, or it was discontinued.
I used three coats here. My nail lines are still somewhat detectable, especially under direct sunlight.
From the bottle, the color looks to be a bit darker than it does on the nails. Perhaps if I added another coat I would reach that deeper color.
The formulation was terrific, not too thick or too watery. It applied beautifully onto the nail, and dried to a very nice glossy finish. I did use Poshe here since I'm helplessly addicted to quick-dry top coat. I cannot go without it because I have very little patience for waiting for my nails to dry. When it comes to having pretty painted nails, I'm all about instant gratification.
Ulta actually has two different nail polish lines: Ulta Salon Formula and the higher-end Ulta Professional. I own quite a few colors from both lines, and I find them both to be nicely formulated. I think they are good solid nail polish and I have yet to be disappointed. The color selection is somewhat limited, so perhaps that's way they haven't received as much love and attention from the general nail polish community.